It’s no secret by now that great content is a significant marketing asset. It’s a strategy which has proven useful time and time again. Even if beneficial to the businesses that rely on it, it can also be quite demanding and time consuming. Small businesses often can’t afford to dedicate an actual team to the task and can, as result, feel somewhat lost when faced with the challenges of content creation. That is why we've decided to put together a quick tutorial for you, to pinpoint the main stages the creative process, with an infographic, synthesizing the information while serving as a reminder for future use ;)

If you have followed our advice up until now, you've surely created a blog for your business. But despite your efforts, maybe your results are still not where you'd like them to be? Time to take a look and figure out what's going on.

Stefano Mongardi, an expert of Online Marketing who is also passionate about tech and innovation, tells us everything you need to know to implement a successful e-commerce business and stand out from the competition. Nowdays we're all quite practical with online purchases. We simply land on a website, scroll through the products, decide the best one for us and order it. Seems easy huh? So now you think: "Wow! ecommerce is exploding, let's open an online store and start selling our products worldwide! It's a piece of cake!". Well, actually it's not. Today the competition is fierce and if you want to bring an added value you either have to work really hard or spend a LOT of money to let people know about your great new ecommerce business. You may even have the coolest products in the world, but just being online doesn't mean you will right away get tons of visits and conversions without doing anything.  Most of the times when an ecommerce platform is created, people invest most of their time and budget setting up a PPC campaign on Google, Facebook and maybe even Twitter. The result is: you spend a lot of money and get a lot of vistas but most people won't come back to your website again. Why? Because you offer products and not added value. Don’t forget that your competitors offer the same or similar products. Unless you are the only person in the world selling that specific product, you have to give people some added value to convince them to buy from you and not someone else.

At GoodBarber we’ve been creating apps since 2009. And with all of our experience from thousands of clients, we realized that a great number of people chose our service because they were able to create, as well as manage, their own content using a simple interface, in order to bring their beautiful app to life!  With this in mind we decided that we should expand and improve our built-in CMS for GoodBarber 3.

Have you ever considered inserting native ads in your app? Native ads are an open secret when it comes to monetizing content. So much so that brands are shying away from traditional advertising. Why? Because this marketers' favorite tool makes for more efficient ad placement, with messages tailored to the target audience.

“It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.” – Bob Marsh, CEO, LevelEleven Gamification is officially part of the set of marketing tools that every business should use to develop its marketing strategy. It is the concept of applying game-design thinking to non-game application to make them more fun and engaging. I’m sure that if you use even only social networks you know what I’m talking about. I spend so much time on internet and in the past months I found that many more brands are embracing a gamification strategy to engage their users and promote their products. The modality depends a lot on the brand, the platform chosen to gamify and type of gamification.  We can actually divide gamification into two big families: The first one is more visual and is closer to a real game, with levels, scores and social competition. It usually implies the development of a dedicated app or website and a higher investment.  We have an example of this with Nike  and the Nike+  app that they created. In 2011 they registered a 40% increase of subscribers of the app Nike+; this contributed to increase the business revenues of the running sector by 30%.

Your app is designed to give access to your content in a fluid, efficient, mobile-friendly user interface. So, what you want to do first, when you put content into your app, is to sync the last published posts of your website.   We also already talked about adding filters to show categories or on predefined searches, in order to refine your app's content.   But, do you think you really know what really catches your readers attention? GoodBarber knows :) A good way to enhance the user experience in your app is to push content that has already been proven to be popular content!   You've probably already noticed the Popular section in your GoodBarber backend. Its goal is exactly to display your most popular content. We'll review together everything that you should know to use it efficiently.

Next feature comes from GoodBarber Salvador : CMS.

Hello GoodBarbers, today I am in a solving problem mood, good news right? ;) I am surfing on Internet a lot, checking blogs, websites, news, social networks and everything I am interested on. I noticed that many blogs have lots of content giving a lot of information with more than 5 menus and subcategories. So, I thought it would be a good idea to write an article about it and let you know that it is not a problem for GoodBarber. You can have all this content in your app ;) The little story before was just a story to start the article, and because I am speaking writing a lot ;) More seriously, in this article we'll give you all tips and information you need to easily create categories and subcategories but also keep your application clear.

GoodBarber has developped 25 connectors (and counting) to retrieve your articles, photos, videos, events, sounds, tweets, …well, you get the idea :) Use them to put all your content at your users's fingertips. The idea is simple. From your backend, different sections can be created in your app. Each section corresponds to a type of content. Behind each section is linked a source.  Here is the list of the supported external services. Keep in mind that this list is growing.