With our experience working alongside clients to help make their app a success we’ve gathered, over the course of the past few years, some valuable insight about what goes into creating an app, and not just from the technical point of view. Because, although app building is at the core of our product, we’ve always believed that the value of an app goes well beyond its creation and even into what comes before.

The engagement of one’s app should be monitored closely and your communication strategy adapted accordingly. Thing is, users can fall in love with an app in a second, but they can also be quick to forget about it, unless they are “mobilized”, namely with push notifications. Now, of course, it doesn’t hurt to have an engaging concept to begin with...

Have you ever given thought to taking advantage of trending topics to launch an app for your business or, to advertise your reseller skills to clients while demonstrating your reactivity? Benchmarking trends and other successful applications out there can be a tremendous source of inspiration. In that respect, today we are going to show you how to use our app builder to bring together an already existing community by creating an in-app space tailored to them.