A few years ago still, blogging seemed like the ideal medium to make one's voice heard. Very few people were covering the same subjects so it was easy for early adopters to emerge as experts in a specific category. Nowadays, even though monetization has never looked easier, it's also become more difficult to stand out and, most importantly, to keep the attention of ever more disrupted users, attracted by more entertaining formats (such as YouTube), and more instantaneous forms of communication (like Snapchat or Instagram). Bottom line is, it's never been harder to keep a loyal audience.