When setting up a social network strategy, the ultimate goal we are trying to reach is creating interaction with our audience. Appealing information that is widely spread by internet users is the meaning of buzz, and therefore synonymous with boosting visibility. Every community manager is on the quest for more shares, so we often test many types of posts and measure the results in order to understand which has the most impact on our audience depending on the industry we're working in. But let's be pragmatic, maybe first we should try to understand what is motivating us and all of our fellow viewers to share content on social networks—Facebook in particular.  This is the question posed by Neil Patel , co-founder of several American startups, including Quickspourt . 

"Create good content and make it shareable". It's always a matter of time... Well, for you as content creator, it's more a matter of sharing.  Word of mouth is one of the primary things you research when you are starting an activity, and when going mobile you need to be sure that your content can be easily shared through every channel. That's why it's important to have a native app with a deep connection to all the other apps installed on your phone (Facebook, Twitter, Whatsapp, SMS, etc..)—this will ensure that your users can share your content with their friends and be your best ambassadors.