Hello GoodBarbers! Are you in the Christmas spirit yet?  Our team got started really early this year to imagine fun surprises and make sure they are ready come December 1st. So, what is in store this Holiday season? First, head to our Facebook page and discover our Beautiful Christmas by GoodBarber  Advent Calendar  which should keep you entertained until Christmas and which will, with a little bit of luck, bring you lovely presents under the tree! 

This month, Facebook introduced a new algorithm for News Feed algorithm for 2015 that will change the way we receive content on the most prominent page on Facebook. If you don’t know about the new guidelines yet, this will be a valuable article for you. We will explain in detail what you should know about the new guidelines for Promotions and Advertisers on the News Feed and how you can optimize your mobile campaign.

As there are 1.3 million apps available in the market, user engagement has become a key factor in the success of an application. Today, I'll show you how to achieve this engagement on social networks through five steps (Exist, Know, Offer, Identify, Award).  

“It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.” – Bob Marsh, CEO, LevelEleven Gamification is officially part of the set of marketing tools that every business should use to develop its marketing strategy. It is the concept of applying game-design thinking to non-game application to make them more fun and engaging. I’m sure that if you use even only social networks you know what I’m talking about. I spend so much time on internet and in the past months I found that many more brands are embracing a gamification strategy to engage their users and promote their products. The modality depends a lot on the brand, the platform chosen to gamify and type of gamification.  We can actually divide gamification into two big families: The first one is more visual and is closer to a real game, with levels, scores and social competition. It usually implies the development of a dedicated app or website and a higher investment.  We have an example of this with Nike  and the Nike+  app that they created. In 2011 they registered a 40% increase of subscribers of the app Nike+; this contributed to increase the business revenues of the running sector by 30%.