Mobile devices are everywhere, even at school! But they can’t possibly be reduced to their disruptive effect on students’ attention. They can actually prove quite useful, or to be more precise, School Apps can. Not only by engaging students, but also parents, teachers, and so on. So, here’s our overview of why we think School Apps are here to stay.

Fitness trackers, pedometers, fitness challenges, « fitspo », the connected world, on the go, on your desktop and on your mobile, is all about health and fitness these days, for better and for worse. Even if the trend isn’t something you’re naturally into, you’re bound to have colleagues, friends or family that have jumped on the bandwagon. Fitness fanatics aren’t the core audience anymore. Health and Fitness apps are now in the top 10 most popular apps in the App Store, before « Food and Drink » or « Photo and Video » (courtesy of Statista)! In fact, the health and fitness mobile app market was already « worth about $4 billion » a little under a year ago, according to a mobile Health Economics report quoted by Digital Trends. It thus definitely seems like a market to have under your radar if you are looking for inspiring ideas to create Beautiful Apps.  Here’s our overview of the Health and Fitness Apps Craze, for the better, of course!

eMarketer predicted that in 2016, mobile advertising will hit a milestone with $101.37 billion spent on mobile ads. In 2014, mobile ad revenue was $42.63 billion with digital advertisements accounting for 29.4%. In 2016, this percentage will rise to 51.1% of total mobile ad spending.   These numbers exemplify the ever-changing trends in the mobile advertising industry. By the end of the year, mobile ad spending is expected to reach $68 billion with digital ads accounting for around 40%. A few years back this seemed impossible, but with the large global increase in mobile users, companies have started investing in mobile advertising.   This global revolution is bringing new trends to the market. Let's have a look at some of the future trends we expect to see in the mobile advertising industry.