The Golden Rules for a Food and Recipes App

Who, if not me, the GoodBarber with the chef hat, could have written this article?! I remember standing in the kitchen about four years ago, surrounded by pots and pans, with my little booklet with recipes handed down for generations in my family, and also with those gathered at parties, dinners and birthdays. Who could have imagined that this little booklet could have been the prelude to a mass phenomenon, called Food Blogging. Once I became a vegetarian, though, my collection gave me little satisfaction, since it was full of recipes with meat sauce, ham and steak. Following the traditions of my mediterranean origins I started to eat only salads, until, out of desperation, I began searching for inspiration on the web.

 

During the last 4 years, things have changed a lot. Once upon a time, the web was something exclusive and the recipes you could find were mainly high cuisine, and too difficult and complicated for everyday cooking. No longer! The web, but also mobile apps, have something to offer for everyone. Finding recipes from countries on the other side of the world, or easy and original ideas for making the most out of what you have in the fridge, has never been faster and easier. 

 

Starting a food blog now is very different now than it was 3 or 4 years ago. The competition is fierce and it’s no longer enough to segment your audience by choosing a small niche. If you already have a blog, my advice is to complete your offer by creating an app, complementary to your website. This will allow you to increase your audience and traffic, and become more competitive in the eyes of potential sponsors and investors. If this is an adventure you’re just starting, perhaps the smartest choice might be to go straight to mobile, avoiding the never-ending war between the giants of the virtual kitchen. Let’s find out why!