Now that you’ve built the perfect app for your restaurant, the perfect tourism app, or "insert your area of expertise" app, it’s time to start engaging your audience. One of the most effective ways to make sure your users don’t forget about your app? Push notifications. Now, if you are wondering how to up your notification game, here’s a clue: 🙂

The engagement of one’s app should be monitored closely and your communication strategy adapted accordingly. Thing is, users can fall in love with an app in a second, but they can also be quick to forget about it, unless they are “mobilized”, namely with push notifications. Now, of course, it doesn’t hurt to have an engaging concept to begin with...

The relationship between representatives and citizens is in constant evolution. But today, more than ever, it’s changing fast, with social networks and a global context. On the contrary, there’s also a growing need for transparency and reciprocity, at a local level. So, let’s discuss this topic everyone is interested in - the exercise of citizenship in a digital world.

Engagement is an essential part of the customer relation. Years ago, the consumers were simply absorbing advertising but those days are gone. As nowadays the credo is "customer comes first", his behavior has a huge impact on brand reputation. In today's world, a lot of commercial information are displayed, but the time dedicated to purchases is decreasing. Consumers can filter the information they receive, and choose the ones they really want to see. This process brings us to the following observation: if your communication is not attractive, it will not have any impact on your consumers, because they will not even see it. To overcome that obstacle, and give your message a chance to be heard, there are only two words to say: Consumer Engagement.